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James Schramko: How to monetize an existing offline audience online (without wasting years on things that won’t work)
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Session Summary: Monetize online like a master
I thought this Jam Session was a bit like digging for gold...and then hitting the jackpot, uncovering gold nuggets everywhere! In this session, James helps Wendy, publisher of Aero Australia magazine, brainstorm effective ways to turn her existing offline readership into revenue online.
Timestamps
[3:50] Quick case study: How Foundr Magazine built and monetized an online publication
[1:30] This is a crucial step for your research phase
[8:40] High level strategy for targeting your superfans (that will buy everything you offer) on Facebook
[11:30] T-shirt case study: monetizing your buyer list
[13:55] James’s big monetization idea for Wendy (& how to implement)
[11:50] How to republish Wendy’s back catalog of books
[22:50] Why podcasting is a great idea to engage their audience
More From James Schramko
James is an online marketer and coach who started off online by buying a domain for a couple hundred dollars and turning it into a $1 million per year SEO business...within 3 years. Having sold over $10 million of his own producs and services online, he's become quite a badass at (beware: long list ahead) strategy, mindset, copywriting, generating traffic, video marketing, podcasting, social media marketing, eCommerce, and... a whole lot more.
Definitely check out his blog and podcast (or the free course below) if you'd like to learn from his wisdom.
Free Course: 3 leverage steps to double your profit (while halving your work hours)