Chris Garrett: Blog optimization and promotion for more traffic and leads

Chris helps Ruth, a career coach, strategize the site for her new project, Older Yet Bolder. In this wide-ranging conversation (which is really fun because Ruth is so passionate about what she does), they talk about making your site more trustworthy, how to correctly nurture your audience, and a lot more.

Timestamps

[5:50] How to make your email optin call-to-actions more compelling
[10:00] Why you need testimonials and case studies
[12:15] How to convey trust on your website
[16:20] Why PR is a great channel for an audience with urgent needs
[23:50] How to structure your site, lead magnet, and email marketing when you’re just starting out
[26:50] Why you need to occasionally remind your audience about your paid products
[27:35] Why it’s virtually impossible for coaches to give too much away through your content
[34:20] Why knowing your target market is crucially important
[40:40] How to make sure your podcast helps grow your blog
[46:35] Choosing the right social networks

Chris is basically the OG of blogging...pretty cool, right? (As in, he's been blogging since WAY before blogging was the cool thing to do.) And, fittingly, he's one of the best in the world at it, having, among other things, taken one blog to number 15 on the Technorati top 100 blogs in the world.

He's been helping businesses profit from the web since 1994, from the smallest mom-and-pops up to household name multinationals, such as Procter & Gamble, Heinz, Coca-Cola, Toshiba, Hugo Boss and Lacoste.

Obviously, you're going to want to check out his blog: ChrisG.com...but don't forget to check out the resources below: