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Barry Feldman: How to build traffic to a new site and drive more conversions
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Session Summary: Site fundamentals, lead magnets, guest blogging
In this Jam Session, Barry works with Jennifer, a dental practice consultant who recently started ClearEdge Innovation, and helps her start generating traffic through content marketing. They also review her site to make sure it's set up correctly from the start.
Resources Mentioned
[6:10] What is domain authority and page authority and why does it matter for SEO?
[16:10] How to build organic traffic from 0 from guest blogging
[22:40] Other channels where you can start building your digital presence
[26:50] Why influencer marketing is so powerful
[29:50] Why beginning bloggers should focus on guest blogging on other blogs, instead of posting guest blogs on their own site?
[34:20] Reviewing Jennifer’s site -- how to maximize conversions from your lead magnet
[42:10] Should you use a splash page/welcome mat/etc?
[46:10] Lead magnet optimization - placement, copy, and more
[1:00:40] How to optimize your blog post titles
[1:05:10] Social media sharing buttons
[1:08:40] Blogging frequency
Resources Mentioned
More From Barry Feldman
Barry's been running a copywriting and online marketing business for over 20 years...which means he brings a wealth of experience working across hundreds of product categories and businesses both big and small. (He's worked with companies like IBM, HP, and eBay.)
If you need help with copywriting, content marketing, or even just figuring out your marketing strategy at a high level, then Barry's a fantastic resource that you should run to.
1 Hour Consultation - $199
Free Pointers from Barry