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Ashley Faulkes: How to build a SEO strategy and recover from Google Panda
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Session Summary: Fun with SEO optimization + keyword targeting
Dawn, a natural cooking and wellness blogger, was hit by a Google Panda update that wiped out 75% of her traffic. In this Jam Session, Ashley helps her improve her SEO rankings to recover from the hit.
They cover things like site optimization, keyword targeting, and a lot more. Pull up your site and follow along -- you might find some tweaks that you can make to boost your search rankings (and traffic).
Timestamps
[5:15] How to create your foundation for SEO success (it’s not just about keywords and links anymore)
[7:15] Why mobile usability is so important for SEO (try the Google test tool)
[7:50] How to optimize your image sizes for site speed and SEO
[11:50] How to test your site speed and identify any major red flags that are causing super slow load times (and killing your SEO rankings)
[16:10] Why broken links are bad for SEO and how to fix them
[22:10] How to understand keywords
[23:20] Why long tail keywords are best for bloggers to target
[29:15] How to use Google Webmaster Tools to find long-tail keywords to target
[39:15] How to do keyword optimization on your posts
[43:15] How to write compelling intros on your blog posts that keep your visitors engaged
[46:15] How to optimize your post layout (and HTML tags) for usability and SEO
[1:02:05] Why structured data is important for winning maximum search traffic
[1:05:15] How to do keyword research
[1:12:50] How to use Google Keyword Planner to find keywords
Resources Mentioned
Google Mobile-Friendly Test Tool
Pixlr Express (free image editor)
PicMonkey (free image editor)
WebPagetest (site speed testing tool)
More From Ashley Faulkes
Two words:
WordPress and SEO.
If you want to start a WordPress website (or make an existing one better) OR get more free traffic with SEO, then Ashley is a fantastic resource. Check out his site Mad Lemmings or sign up to learn more about The SEO Success Formula below.
The SEO Success Formula
Free Facebook Group: Crush It With Content